Yamaha Marine Business Unit Receives Neptune Awards for Marketing Excellence
26 February, 2021 YamahaExplore
Yamaha WaterCraft Group, a division of the Yamaha U.S. Marine Business Unit, today unveiled its most extensive new product ever, marked by an all-new 25-foot boat platform, four all-new premium 21-foot runabouts, all-new VX® WaveRunners®, all-new race-performance GP™ WaveRunners, the debut of Yamaha's four-stroke SuperJet® stand-up, and much more.
The launch coincides with the 35th anniversary of the creation of Yamaha’s WaterCraft Group, which has become the industry leader and gold standard for jet-powered technology for personal watercraft and boats.
"Coming off a record sales year that saw us sell out of most models, these new products elevate our line even further. On the Boat side, we are moving from 24-feet to 25-feet and innovating to create new levels of technology and luxury; we are extending our DRiVE® technology across the line and introducing new wakesurf features that set a new bar for surﬁng behind a jet boat; and we are announcing exciting new 25-foot FSH center console boats," said Bryan Seti, General Manager of Yamaha's WaterCraft Group.
“On the WaveRunner side, our VX series and GP series are all new, with enhanced riding characteristics and ergonomics, along with a range of industry ﬁrst features and technology. We have a new VX Limited HO model, a new EX® Limited model and of course 2021 sees the introduction of a new four-stroke version of the iconic Yamaha SuperJet. This is proving to be a very special year for Yamaha WaterCraft and we think our customers will ﬁnd these new products to exceed their expectations of what they can do on the water.”