Yamaha WaterCraft Sees Surge in Consumer Interest After New Product Announcement
16 September, 2020 YamahaExplore
The “One Yamaha” product display at the Los Angeles International Auto Show concluded this past weekend where hundreds of thousands of consumers were able to see most Yamaha product lines up close and in one, fun, hands-on, and entertaining location. Featured in this year’s display were outboard Motors (including twin 300 hp motors rigged on a Grady-White® boat), Sportboats, WaveRunners®, Motorcycles, ATVs, Sideby-Sides, Snowmobiles, Golf Cars, E-Bikes, Generators, Pressure Washers, and even an RMAX® helicopter!
This year’s theme was “Competition is in our DNA,” which showcased the competitive spirit that has flowed through our veins since Yamaha Motor’s founding in 1955. Racing motorsports and WaveRunner products were featured along with a Pro Fishing exhibit at the entry to the display. Special thanks go out to all marketing departments working together as One Yamaha to make this display possible, and especially to the over-40 volunteers from the Cypress facility who worked the display throughout the entire 10 days, including Thanksgiving Day!